If you’re someone who loves natural skincare or follows inspiring startup journeys, you’ve likely heard about Kobee’s—the eco-conscious lip balm brand that stole the spotlight on Shark Tank Season 16. Launched by young entrepreneur Kobe Harris, the company has grown from a dorm room hustle into a thriving eCommerce brand. Kobee’s Net Worth in 2025 tells the story of just how far this small idea has come.
Today, Kobeesco is attracting eco-conscious buyers across the U.S. with its clean beauty values and sustainable packaging. Even though Kobe didn’t strike a deal on Shark Tank, his bold vision and eco-driven mission have helped him build one of the most remarkable no-deal success stories in recent TV history.
In this 2025 update, we’ll explore Kobee’s Lip Balm Net Worth, break down its revenue model, examine Kobe’s Shark Tank pitch, and take a look at how the brand continues to reshape the natural beauty product space—one compostable lip balm at a time.
Kobee’s Net Worth 2025: How Much is the Lip Balm Brand Worth?
As of 2025, Kobee’s Lip Balm is estimated to be worth $7.38 million, and all signs point toward continued upward growth. This impressive valuation reflects not only the brand’s financial success but also the loyalty it has built among its eco-conscious consumers.
What began as a modest idea—crafting chemical-free, handmade lip balms using edible-grade ingredients—has evolved into a thriving, multi-product skincare brand. The original formulation still stands strong, made from just four core ingredients: coconut oil, mango butter, sunflower seed oil, and beeswax. Each stick costs only $0.26 to manufacture, yet retails for $5.00, yielding exceptional margins that have helped fuel rapid scale.
But the brand’s financial growth isn’t its only achievement. What truly sets Kobee’s apart is its eco-first approach. The compostable push-up packaging, plastic-free mission, and partnerships with environmental organizations like One Tree Planted and The Alliance for the Great Lakes have made it a go-to brand for Millennial and Gen Z buyers who are looking for sustainable skincare alternatives.
| Metric | Value (2025) |
|---|---|
| Estimated Net Worth | $7.38 million |
| Product Manufacturing Cost | $0.26 per unit |
| Retail Price | $5.00 per unit |
| Online Sales Growth | 2.5x–3x ROAS |
| Estimated Company Valuation | $5 million (on pitch) |
| Monthly Units Sold | 100,000+ |
| Production Facility | Chicago, IL |
With consistent revenue, low overhead, and a strong customer acquisition strategy powered by social media and influencer marketing, Kobee’s isn’t just another lip balm company—it is a modern lifestyle brand that embodies clean beauty, ethical consumerism, and green innovation.
Shark Tank Rejection to Viral Growth: Kobe Harris’ Success Story
In Shark Tank Season 16, Kobe Harris stood confidently before the panel of seasoned investors, presenting his brand Kobee’s with infectious energy. He asked for $300,000 in exchange for 6% equity, pegging his company’s valuation at $5 million. While the Sharks were impressed by his story, margins, and market momentum, they ultimately passed on investing—citing concerns around valuation and saturation in the lip care market.
Kevin O’Leary offered Kobe the full $300,000 but demanded 20% equity, later adjusting to 15%. Kobe countered with 10%, holding firm on his vision and control of the business. The two could not agree, and Kobe gracefully walked away without a deal.
But the real win came after the cameras stopped rolling.
In the days following the episode, the Kobeesco website experienced a massive surge in traffic. Orders skyrocketed, and Kobe’s presence on TikTok and Instagram exploded. In under 48 hours, Kobee’s had more than doubled its typical sales volume, and brand mentions across digital platforms jumped exponentially. While he didn’t land an investor, he secured something far more valuable—millions in free exposure and a new audience of loyal customers.
The Founder’s Journey: Clean Beauty from Dorm to Brand
Kobe Harris was just another college student juggling a demanding pre-med program when he became increasingly frustrated with store-bought lip balms loaded with artificial fragrances, petroleum, and plastic packaging. After researching natural ingredients, he started handcrafting his own lip balms in his dorm room using a $200 loan from his mom and a simple hot plate setup.
He began selling the balms locally—at lifeguard gigs, school events, and farmer’s markets. Over time, his products gained traction, not just because they were effective, but because they came from a place of authenticity and care. Kobe’s mission was always clear: make clean skincare accessible, ethical, and environmentally responsible.
Today, Kobee’s is a full-scale operation with a production facility in Chicago, a growing team, and a powerful brand presence online. Kobe’s values haven’t changed—he still believes skincare should be transparent, safe enough to eat, and good for the planet.
Kobee’s Product Line & Where to Buy
What started with just one organic lip balm has since expanded into a wide range of sustainable personal care products, including:
- SPF 15 Lip Balm – for UV protection
- Lip Scrubs – exfoliating and moisturizing
- Cuticle Butter – nail care done naturally
- Lotion Bars – solid, hydrating skin treatments
- Hand Salves – perfect for dry or cracked hands
- Overnight Lip Masks – deep conditioning treatment
Each item is made with natural, ethically sourced ingredients and packed in eco-conscious, biodegradable packaging. Consumers can find these products on the Kobeesco official website, Amazon, and in a growing list of eco boutiques and retail stockists across the U.S.
Even more impressively, a percentage of every purchase helps support environmental restoration through Kobee’s non-profit partners.
What the Future Holds for Kobee’s Net Worth & Clean Beauty Brand
Looking forward, Kobe Harris and the Kobeesco team are laser-focused on three core growth strategies:
- Global Expansion – Plans are underway to bring Kobee’s products to select European and Canadian markets by Q4 2025.
- Retail Partnerships – The team is working on partnerships with major eco-conscious retail chains and wellness stores.
- New Product Development – With growing demand, new product lines such as face balms, natural deodorants, and even refill stations for local stores are being prototyped.
Kobe is also heavily investing in video-based influencer marketing, with content across TikTok, Instagram Reels, and YouTube Shorts driving millions of impressions and keeping the brand fresh and relevant.
Final Thoughts – A Mission-Driven Brand Built for the Future
Kobee’s is more than just a lip balm company. It’s the story of a founder who stood by his principles, said no to a deal that didn’t feel right, and still came out winning. It represents the intersection of clean beauty, entrepreneurial spirit, and eco-conscious innovation.
In a world filled with greenwashing and buzzwords, Kobee’s stands out for being truly authentic, transparent, and ethical. Every balm sold is a step toward a cleaner planet and a future where skincare doesn’t come at the environment’s expense.
As we look to the future, one thing is clear—Kobe Harris isn’t done yet, and neither is Kobee’s. The brand continues to grow, educate, and inspire—and that’s a win for everyone who believes in sustainability, simplicity, and skincare that makes a difference.
FAQs
What Is Kobee’s Net Worth in 2025?
Kobee’s Lip Balm is valued at approximately $7.38 million in 2025. This growth comes from strong ecommerce sales and a loyal, eco-conscious customer base.
Did Kobee’s get a deal on Shark Tank?
No, Kobe Harris didn’t accept any offer on Shark Tank. He declined Kevin O’Leary’s deal and walked away without funding.
Who is the founder of Kobee’s Lip Balm?
Kobe Harris, a young entrepreneur, started the brand with $200. His mission was to create clean, sustainable lip care products.
Where can I buy Kobee’s Lip Balm in 2025?
You can buy it on the official Kobeesco website and Amazon. It’s not yet available in retail stores.
What makes Kobee’s Lip Balm unique?
It uses just four natural ingredients and eco-friendly, compostable packaging. The brand supports sustainability and clean beauty.
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