JB Mauney’s Net Worth stems from his transformation from a Charlotte, North Carolina native to legendary bull rider, representing unprecedented financial success in rodeo sports. His career earnings of over $7.4 million established him as the first true millionaire bull rider in PBR history.For more details on his earnings and financial journey, you can visit JB Mauney Net Worth.
The Dragon Slayer’s strategic financial planning extended beyond competition dominance, incorporating brand partnerships with Monster Energy and YETI. His 500-acre Texas ranch in Stephenville Texas now serves as both training facility and livestock breeding operations headquarters.
Biography of JB Mauney
Category | Details |
Full Name | J.B. Mauney (James Burton Mauney) |
Nickname | The Dragon Slayer |
Birthplace | Charlotte, North Carolina, USA |
Date of Birth | January 9, 1987 |
Nationality | American |
Profession | Former Professional Bull Rider (PBR) |
Career Earnings | $7.4+ million – first millionaire bull rider in PBR history |
Major Titles | 2× PBR World Champion (2013, 2015), 32 Premier Series Wins |
Career Records | 538 qualified rides, 75 90-point rides, 16 consecutive rides streak |
Net Worth (Est.) | $7–8 million, with diversification in real estate, livestock, and brand deals |
Endorsements | Partnerships with Monster Energy, YETI, Wrangler, Tyson Foods |
Business Ventures | Dragon Slayer Clinics, Ranching, Premium livestock breeding |
Real Estate | 500-acre ranch in Stephenville, Texas |
Retirement | Retired in 2023 after cervical fracture |
Post-Career Ventures | Merchandise sales, Rodeo commentary, Rodeo Time brand |
Hall of Fame | Inducted into Bull Riding Hall of Fame (2024) |
Family | Married, two children, currently based in Texas |
J. B. Mauney and the Dragon Slayer Identity
J.B. Mauney earned the nickname “Dragon Slayer” by defeating the toughest bulls in professional rodeo. He consistently challenged high-ranked bulls rather than easier picks. Fans admired his fearless approach. His victories over feared opponents defined his legendary reputation.
The name reflects his ability to conquer “dragons” in the arena, symbolic of nearly unbeatable bulls. Mauney thrived under pressure. His wins against PBR’s most dangerous bulls built lasting respect. The title cemented his legacy permanently.
Breaking Down the Dragon Slayer’s Net Worth
J.B. Mauney’s financial empire reveals strategic diversification beyond traditional rodeo prizes. The former professional bull rider accumulated over $7.6 million through calculated risk management and brand alignment. His $7,419,474.90 in total career earnings stemmed from 32 Premier Series victories, tying the all-time PBR record with Justin McBride.
Financial analysts estimate 60-70% of his wealth remains tied up in real estate and livestock, while 30-40% stays liquid in cash and investments. This conservative allocation proves common among successful agribusinesses. Since retiring in 2023 following a cervical fracture, the two-time PBR world champion monetizes his expertise through Dragon Slayer Clinics at $250 per session and premium livestock bloodlines valued between $15,000-$50,000 per breeding bull.
Category | Details |
---|---|
Total Net Worth | $7.6+ million |
Career Earnings | $7,419,474.90 from 32 Premier Series victories (tied with Justin McBride) |
Primary Sources | Rodeo prizes, brand partnerships, real estate, livestock |
Wealth Allocation | 60–70% in real estate & livestock, 30–40% in cash & investments |
Post-Retirement Ventures | Dragon Slayer Clinics ($250 per session) |
Livestock Business | Premium breeding bulls valued $15,000–$50,000 each |
Retirement Year | 2023, after a cervical fracture |
Titles | 2× PBR World Champion (2013, 2015) |
Overall Estimated Net Worth | $7–8 million (consolidated value across assets & earnings) |
Key Wealth Milestones
JB Mauney’s financial trajectory reveals strategic career decisions that transformed earnings potential. His 2013 PBR World Finals victory marked a pivotal $1.385 million breakthrough, establishing unprecedented revenue benchmarks. The championship represented more than prize money – it validated his competition approach and financial positioning within professional bull riding.
Strategic partnerships with Wrangler and Tyson Foods created sustainable income streams beyond arena winnings. These endorsement deals provided crucial six-figure stability during injury recovery periods, demonstrating calculated asset diversification. His transition from 2006 rookie status to world champion showcased methodical wealth accumulation through consistent performance and smart brand positioning.
Personal Information
Family dynamics shaped Mauney’s journey as he lived in Mooresville North Carolina until 2019. Then, his family relocated to Cotulla Texas, where they lived for a few years. Toward the end of 2020, Mauney bought property that complements his lifestyle perfectly.
In early 2022, he and his family made another strategic move to their current property. The champion has two kids – one son from a previous relationship and another child. His home, located in a prime area since late 2020, reflects his success after he fell from competition in recent years.
- Father: Tim Mauney
- Mother: Lynne Mauney
- Wife: Samantha Lyne (married in 2016)
- Children:
- Daughter: Bella Mauney
- Son: Jagger Mauney
- Lived in Mooresville, North Carolina until 2019.
- Family relocated to Cotulla, Texas for a few years.
- In late 2020, Mauney bought property suited to his lifestyle.
- In early 2022, moved with family to their current property.
Early Career and Achievements

2006 marked a pivotal transformation when Mauney emerged from the Challenger Tour Champion ranks with remarkable precision. His early dominance established credibility through consistent winning performances, accumulating $66,616.50 during his breakthrough season. The American bull rider demonstrated exceptional speed in mastering complex riding techniques that would define his career. Strategic tournament selections served as an indicator of his methodical approach to professional development.
2009 brought multiple achievements including the PBR World Finals Event Champion title and repeat Challenger Tour success. His reliable performance built momentum toward elite competition levels, positioning him among the sport’s most promising talents. The stream of victories during this period reflected his dedication to perfecting fundamental riding skills. These formative years established patterns that would later contribute to his $772,207 in documented earnings.
Career Earnings Breakdown
Professional bull riding transformed dramatically when J.B. Mauney capitalized on the sport’s expansion period between 2005-2020. Rather than accepting traditional flat rate compensation structures, he strategically negotiated percentage-based prize deals during this crucial growth period.
- Shifted from flat-rate to percentage-based earnings, maximizing payouts.
- Benefited directly from the sport’s mainstream expansion (2005–2020).
- Secured brand partnerships with Western lifestyle companies, ensuring steady income.
- Amassed 32 PBR Premier Series wins, boosting both prize money and sponsorship appeal.
- Built multiple revenue streams, sustaining income beyond retirement.
- His approach proved especially valuable as the Professional Bull Rider organization became a mainstream entertainment powerhouse with lucrative annual deals.
Mauney’s career earnings reflect calculated risk-taking that distinguished him from competitors who relied solely on prize money. He understood that authentic connections with Western lifestyle brands would generate more sustainable income than chasing mainstream deals. This strategy, combined with his documented performance record of 32 PBR Premier Series wins, established multiple revenue streams that continued generating income even after retirement from active competition.
Career Highlights and Records
He achieved the coveted 2015 PBR World Champion title alongside his 2013 victory, establishing dominance during peak competition years. With 538 qualified premier series rides, He secured second all-time ranking in PBR history, include 75 90-point rides. Despite injury-related loss concerns throughout extreme bull riding, success came from strategic advantage choices. Some other record-breaking achievements have cemented his legacy beyond traditional metrics.
- 2× PBR World Champion – Titles in 2013 and 2015.
- 538 qualified premier series rides – Second all-time in PBR history.
- 75 career 90-point rides – Among the highest in the sport.
- 16 consecutive rides streak – Broke Terry Don West’s record of 15.
His 16 consecutive rides streak broke historical records, surpassing Terry Don West’s previous benchmark of 15 straight rides. How many world championships discussions often focus on his rather unique approach to selecting challenging bulls. May 2024 witnessed his induction into the Bull Riding Hall of Fame, according to official recognition ceremonies. While contemporary NFL and NBA stars earn more annually, his achievement represents higher percentages within specialized rodeo circuits.
Media and Advertising

Strategic alliances with media partners transformed Mauney’s visibility beyond traditional rodeo audiences. Advertising campaigns provided consistent revenue streams while ensuring brand continuity. Major networks sponsoring coverage helped establish him as an ambassador for the sport. Official league partner deals created lasting financial relationships with broadcasting companies.
Documentary productions and media appearances initially launched his post-competition career trajectory. Television advertising slots generated substantial income through official league partner agreements. Strategic alliances with streaming platforms provided new revenue opportunities for other riders too. The ambassador program expanded his media presence across multiple advertising channels significantly.
Post-Career Financial Strategy
James made strategic decisions focusing on insurance policies that covered injury-related loss, a rarity in extreme sports. His approach took calculated risks while building sponsorships beyond competition. Despite the dangers, he maintained diversified income streams through branded items found on Amazon and Red Bubble. The bull rider specialising in longevity understood that 92% of athletes face financial challenges post-retirement.
Early 2024 marked his transition when he purchased a bull and moved to spend remaining days building XV Ranch. His rodeo commentary roles provide steady income while merchandise sales include T-shirts, hoodies, caps, and posters. Two days later after his accident, he announced retirement but had already secured his financial future. The former professional rodeo cowboy now serves as an example of strategic planning in high-risk careers.
Championships and Titles
J.B. Mauney’s success stems from an extraordinary competition record rather than singular achievements. His dominance is ranked No. 9 on the prestigious list of top 30 bull riders in professional history. During his first career phase, he consistently served as the benchmark for championship-level performance across multiple circuits.
- Extraordinary consistency defined his career more than isolated wins.
- Top 10 ranking (No. 9) placed him among the greatest bull riders in history.
- Benchmark standard set across multiple professional circuits.
- Systematic approach to title accumulation highlighted his mastery.
- Strategic timing and event selection built a strong financial foundation.
The instance of his title accumulation reveals a systematic approach to competition mastery. Research indicates that elite bull riders who maintain consistent championship contention earn 300% more than their peers over a decade-long span. Mauney’s strategic competition selection and peak performance timing created a strong financial foundation that separates him from typical rodeo athletes.
Retirement and Current Ventures
After suffering a significant injury while riding, JB made the strategic decision to step away from active competition. He transitioned from the arena to business ventures, leveraging his brand recognition built over decades of professional bull riding. The previously unstoppable competitor now focuses on calculated strategies that extend his earning potential beyond physical performance.
His post-retirement portfolio demonstrates how champions adapt when their bodies can no longer compete. JB earns through diversified income streams including merchandise sales featuring pullovers, tank tops, and stickers under his Rodeo Time brand among others. These ventures, focused on his loyal fanbase, generate more sustainable revenue than many MLS players achieve through salaries, proving that strategic business decisions can rival traditional sports earnings.
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Frequently Asked Questions (FAQs)
How much money has JB Mauney made?
JB Mauney has earned several million dollars from his bull riding career and sponsorships.
Who is the richest bull rider of all time?
J.B. Mauney and Silvano Alves are among the highest-earning bull riders in history.
What does JB Mauney’s wife do?
JB Mauney’s wife works in the equestrian and rodeo lifestyle community.
What is the highest paid bull rider?
Jose Vitor Leme currently ranks among the highest-paid bull riders.
Who is the #1 bull rider?
Jose Vitor Leme is often recognized as the #1 bull rider in recent rankings.
Zainab Farooq is a dedicated reporter and celebrity wealth analyst with Pakistan Coverage, committed to bringing readers timely and accurate information across diverse topics. With a passion for storytelling and fact-based reporting, she covers everything from celebrity net worth insights and entertainment industry analysis to local Pakistani developments and global trends, ensuring readers stay informed about the stories that shape our world.